Jim is a Senior Creative Director at the University of Florida and an award-winning communicator, graphic designer and visual artist. He currently leads creative strategy at The Agency, an integrated communications firm within the College of Journalism and Communications. From 2010-2016 he was instrumental in guiding strategic creative efforts for the UF brand within the department of UF Communications, as well as across campus for other units. He is also an adjunct instructor of upper-division Graphic Design at the UF College of the Arts, and has taught design thinking for UF’s Innovation Academy.
A designer and creative director in Gainesville since the early 90s, Jim founded the design studio MetaVisual, specializing in branding and visual communication, and is perhaps best known for the Gainesville Fruit Company — a series of graphic prints featuring local landmarks, executed in the vintage style of classic fruit crate labels. His graphic work, featured in multiple solo gallery exhibitions, has won numerous Gold and Best in Show ADDY awards, and is in the collection of the Library of Congress Prints & Photographs Division. He is also a past recipient of a prestigious SAPPI Paper “Ideas That Matter” grant.