NOW TRY SOMETHING WEIRDER
How to Keep Having Great Ideas and Survive the Creative Business
Michael Johnson
A great and quick read, filled with over 220 short nuggets of wisdom Michael Johnson has collected in his decades-long career running the world-renowned brand consultancy Johnson Banks.
What makes this a worthwhile read, beyond the quality of Johnson Banks’ work as a starting point, is that each bit of learned wisdom comes with a quick personal anecdote, giving it professional (and sometimes very honest) context and real circumstances that any designer can relate to.
With plenty of meaningful opportunities to learn from Johnson’s career, rookie or veteran creatives will have much to digest. Even when the subjects overlap with your own experiences as a designer, it’s always helpful to have a voice of reason remind you how to stay creative and thrive in a tough profession.
